You have the idea. I have the playbooks to get you started — fast.
Don't waste months wondering what to do first. Start with my battle-tested blueprints for hiring, fundraising, and strategy — then use the Backtick platform to build your own private playbooks as you scale.
The Operating System for Day Zero
The Bridge from Idea to Execution.
Most startups fail because they lack a system, not a concept. Backtick is designed to be your company's Operating System from Day Zero.
The Blueprint
Use Irv's 40+ years of experience to set your foundation.
The Playbooks
Build your own private library of SOPs and culture docs.
The Interface
A platform that actually answers your team's questions so you don't have to.
Stop losing your strategy in Slack threads.
Slack is for chat. Backtick is for knowledge.
Eliminate Information Decay
Don't let your best processes get buried under 1,000 messages.
Instant Clarity
When your team has a question, they don't "Search and Hope." They ask your Backtick playbooks and get instant, accurate answers grounded in your specific process.
Onboarding on Autopilot
Give your first hire a blueprint to follow, not a list of people to interrupt.
How Backtick Works.
Learn from the Best.
Access Seed Playbooks covering hiring, VC fundraising, and scaling.
Build Your Own.
Use our editor to draft your unique company playbooks.
Query Your Content.
Your team gets a dedicated interface to ask questions. Backtick answers using your playbooks, not the generic internet.
About the Mentor
Built by a founder who has been there.
"I didn't build Metamor (500+ employees) or DialogTech ($60M+ VC) in Slack threads. I built them using rigorous, repeatable playbooks. I built Backtick to give you that same advantage from day one."
— Irv Shapiro
Read the full story →Ready to stop guessing?
Free account. No credit card. Your first playbook is ready when you are.