Coming Soon

Announcing Backtick: The AI-Powered Playbook for Scaling Startups

For over 40 years, I’ve been building and scaling technology companies. From growing Metamor to over 500 professionals and $52 million in sales, to scaling DialogTech to a $100 million acquisition after raising $60 million in VC funding, I’ve learned exactly what it takes to turn an idea into a scaling organization—and I've learned many of those lessons the hard way.

But when I look at how founders learn today, I see a broken system. Traditional video courses are one-size-fits-all, passive information dumps that employees watch and forget by Monday. Furthermore, when growing startups try to build internal wikis or operating manuals, they just end up with static content that quickly goes stale.

That is why I am thrilled to announce that Backtick will be coming soon.

Backtick is the Founders Startup Toolkit—an AI-powered platform that gives your growing team the interactive playbooks they need to execute and scale. It is designed to bridge the gap from a solo founder to a scaling team.

Here is what you can expect when Backtick launches:

Start with Battle-Tested Seed Playbooks When you join Backtick, you won't be starting from a blank slate. I am seeding the platform with my exact executive frameworks, including The Hiring for Culture Playbook, The Technical Team Scaling Playbook, and The VC Fundraising Playbook. You can skip the mistakes and execute faster using the concrete examples, hard trade-offs, and real AI-era insights I used to scale companies over the last four decades.

An AI-Powered Operating System for Your Team Backtick isn't just a library of my content; it is an active, AI-powered operating system where you can capture your team's expertise. As you hire and scale, you can draft your own SOPs, onboarding guides, and culture documents. If you don't have the time to write, you can simply describe a process in plain language, and the AI will write the first draft of the play for you in minutes.

Interactive AI Grounded in Your Private Knowledge Because Backtick integrates Gemini AI into every play, your team can interact with your documents dynamically instead of just reading them.

• Click to Learn: Employees can click any bullet or concept for an instant, Gemini-powered deeper explanation.
• Ask Anything: When a new hire asks, "how do we handle customer escalations?", they can ask the Backtick AI directly.
• No Web Hallucinations: The AI provides answers grounded strictly in your private playbooks and processes, not generic web results. Your team gets instant answers based on the founder's actual knowledge.

Frictionless Setup I believe the best tools get out of your way. We have removed the friction of configuring your own AI keys. When we launch, you will be able to create a free account with no credit card required, using a simple one-click Google sign-in.

Stay tuned. Backtick is coming soon to help your team move faster, hire smarter, and scale with less chaos.