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Getting Started

✦ Click any bullet point or select text for an AI explanation

Backtick is the Founders Startup Toolkit — built for founders and their teams at every stage of building a company.

For solo founders and early-stage teams, Backtick provides seed playbooks drawn from Irv Shapiro's 40+ years of executive experience: concrete frameworks for hiring, culture, fundraising, product strategy, and building in today's AI-centric world. These are not generic business books. They are the exact frameworks used to build and exit companies like Metamor Technologies (500+ employees) and DialogTech ($100M exit).

For growing teams, Backtick is an AI-powered operating system for your company's knowledge. You create private playbooks — onboarding guides, culture documents, SOPs, how-we-work guides — and every team member gets an AI assistant that answers questions directly from your content, not the internet. Your process, your culture, your decisions — available to the whole team, instantly.

Backtick is not another video course your team watches and forgets. Every play is interactive: team members can click any concept for a deeper AI explanation and ask free-form questions answered in seconds. When you update a play, the AI answers update for everyone — no stale wiki pages, no "I think that's still accurate" uncertainty.

Signing In

Backtick uses your Google account to sign in — there are no separate passwords to create or manage.

Click the Sign in button in the navigation bar at the top of any page. You will be taken to Google's sign-in page. After signing in, you are returned to Backtick and your account is ready to use.

If you have trouble signing in:

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