Home Page
✦ Click any bullet point or select text for an AI explanation
The home page is your starting point for everything in Backtick. Click the Backtick logo in the top-left corner of any page to return here.
The home page speaks to two kinds of founders:
Just starting out — Irv Shapiro's seed playbooks give you battle-tested frameworks before you have to learn things the hard way. Topics include hiring your first employees, building a culture that scales, fundraising and VC relationships, and AI-era strategy.
Scaling a team — Backtick lets you publish private playbooks for your team and gives every team member an AI assistant that answers from your content, not the internet. Private playbooks, AI grounded in your process, progress tracking, and living documents that update for everyone when you make a change.
The home page also shows how Backtick compares to traditional courses: instead of watch-and-forget videos with no team visibility, Backtick gives your team clickable concepts, instant AI answers, and content that stays current.
Buttons on the home page take you to the playbook catalog and the sign-in page. No account is required to browse the home page.